We’ve already talked about how 2016 fared with respect to social media, with a list of hits and misses. While those are in the past, they still have an influence on how social media marketing is going to shape up in 2017. As a result, we’ll find that most of the social media marketing trends to watch out for in 2017 have had their seeds already sown this year.
If you run a blog or business, keeping track of rapidly changing social media marketing trends is crucial to step up your game and stay ahead of the pack. While social media algorithms change nearly overnight, and old features mix and match to make way for new technology, it can be hard to stay abreast of the wave of change. To make things simpler, we’ve listed out the top social media marketing trends to watch out for in 2017 – these are likely to be the biggest game changers, so it pays to stay informed!
6 Social Media Marketing Trends to Watch Out for in 2017
1. Expiring Content
As every year rolls by, content life gets shorter than ever, with ‘expiring content’ being on the rise. Such content adds a certain sense of urgency and unmistakable thrill to the user experience. Snapchat and Instagram were the primary players in this area in 2016, with more expected to join the fray next year.
2. Creative Multimedia
2016 had a lot of fun on social media, and it promises to get better in 2017. More platforms are likely to jump on to the live video bandwagon – a game changer for brands and businesses. Other creative touches like Facebook reactions and 360 degree photos are also sure to give rise to more sophisticated elements.
3. Focused Marketing
Marketing is going to get very niche in the New Year, with brands being able to target specific customers based on custom parameters. Now you can market particular products to a customer based on their location, interest, gender and more. Such targeted marketing is bound to be a huge hit with businesses.
4. Automation with Personalization
With so many social media platforms out there, managing social media is becoming a bigger task by the day. This has led to the rise in automation tools that save a lot, in terms of both time and money. At the same time, this needs to be carried in tandem with adequate personalization, another trend that’s picking up in 2017.
5. Paid Media
This is a term that’s been tossed around a lot in 2016, but in marketing, it refers to social media platforms becoming more money-based. Gone are the old days where all that mattered were content and followers. With so much content and a small visibility window, social media platforms are picking and choosing what to display, mostly based on how often you pay to boost your post.
6. Influencer Marketing
With brands looking for new ways to reach out to more people in their niche, influencers like bloggers have begun to play much bigger roles in marketing. 2017 is likely to see a good participation of influencers in promotional campaigns and the like on social media.
Knowledge is money, and it’s especially true when it comes to social media! With this information on what’s going to be big in 2017, there’s now nothing to stop you from going big with your business too!