All of us have written something that we’re really proud of, killer content that has real value and has done well on social networks. But it feels kind of sad that work of such quality gets relegated to the archives, collecting dust. Yes, it’s still there, but wouldn’t it be great if you could give it a spot in the limelight again? And that is where repurposing comes in!
Why should I re-purpose content?
Re-purposing your existing content has a lot of advantages, besides getting more juice out of your hard work. You get to expand your audience reach, when you post on channels that aren’t among your regular ones. And when you bring out your olden goldies, it’s likely to inspire you to dish out something new, but just as good!!
What content can I re-purpose?
This is easy; just have a look at your analytics and stats to see which posts get the most traffic or are the most searched. Content that’s currently trending is also great, since it will be relevant today. Also, any content that has outdated information can be dusted off, recharged and re-wrapped for the present audience.
How can I re-purpose content?
Ah, we thought you’d never ask! Actually, there are many, many ways to re-purpose content, and you can choose any combination of these methods depending upon your kind of content and target audience.
Tips to Re-purpose Content for your Website
1. Content Syndication
This is the most effortless way to re-purpose content. Just post your popular posts as is on another site, with an attribution to your original content. But ensure that the site you are republishing your content on has more traffic than yours and is a high authority site. Only then can you stand to win by an association with them as their readers become your new audience.
2. Videos, Webinars & Podcasts
Apparently YouTube is the second largest search engine in the world, which means there’s a world of possibilities here! Convert your original content into video format, upload it and see the likes and views pouring in! If not a video, you can create a webinar, and reuse your content effectively. Another option is creating a podcast, a radio-style broadcast where you can post files on a day to day basis.
This is a great way to re-purpose old content, especially if you have some in-depth content on the same topic. You can either create a course on Udemy or Skillshare, which will give you and your website a lot of visibility. Another way is to sell an e-course on your website or include them as part of your blog newsletters, which regular subscribers to your site have access to.
4. eBooks & Books
If you don’t want to go the e-Course route, you can create an eBook!! It’s not as daunting as it sounds, especially since you already have the content ready! This is the perfect solution for old content if you’re working on a relatively narrow niche. You can either sell it or offer it as a gift for subscribers to your blog. Or you could just go all the way and turn your content into a real book!
5. Presentations & Infographics
Making a presentation or an infographic is nifty way to present content that may appear verbose to some. What’s more, you can upload them to sites like Slideshare which increases your reach considerably. Visual content certainly has an edge over the rest, and an added advantage is the use of Pinterest, which is a major tool to get your content shared widely.
6. Blog Series
Another way to repurpose content without too much effort is by creating a blog series based on your original master content. You can time it with a certain season, and rework your old content but be sure to add newer, relevant details so that it doesn’t seem dated. This is a great way to increase the SEO value of your blog due to the back and forth keyword association between posts. This is also a chance to get your readers hooked!
7. Social Media
Finally, there’s social media. Check out the trending topics and when you find something that’s relevant, share your post with the correct hashtags. You’ll need to have content that’s not too time specific for this. And social media isn’t just Twitter and Facebook; there’s also Google+, LinkedIn and Quora. Go on, pull out all the stops!
One thing to remember when repurposing your content is to use your best quality work. You’re going to reach new readers who’re going to judge your website based on the content you put out, so be careful! And when converting to other formats like videos or infographics, make sure the essence of the original content is not lost, and the same level of quality is maintained. With a little effort on your end, you can ensure that your hard work continues to reap rewards for you.
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