If you read our last post on the benefits of using Pinterest and Facebook to promote your blog posts, chances are that the question on your mind is “How do I actually go about it?”. Don’t worry, we have the answer. Here are some easy but effective ways to promote your blog on Facebook and Pinterest.
15 ways to promote your blog on FB and Pinterest
- Decide on a posting schedule. There isn’t any hard and fast rule, but it’s good to have certain predictability to your posting frequency. Once or twice a day on Facebook is good – too much becomes spam. As for Pinterest, you can post every time a new post goes live on the blog.
- Have an editorial calendar. You probably already have one for your blog, but you should have one for social media too. Have columns for every platform you use and decide on the content for each day of the month.
- For Facebook, stick to the ideal image sizes and also consider the amount of text area in each image.
- Share blog posts from other bloggers on your fan page. They’ll be delighted and return the favor, which means your blog post is now visible to their fans too.
- Use hashtags wisely. Too many can make it a pain to read and also looks like you’re trying too hard. Be very relevant with your tags and be sure to keep an eye on what’s trending on Facebook, on the right hand tab.
- Facebook is the perfect place to dust and bring out your old hits. Dust them out if necessary and promote them on Facebook, especially if it’s pertaining to a current story in the media or festival etc.
- Don’t let all your Facebook updates be only about your blog posts. Keep posting little tidbits or infographics – things that are funny, informative or just inspiring. It makes the fan page feel less monotonous and your fans will always look forward to what you’re posting next.
- Always include a Facebook share and like button under your blog post and make it visible so it’s easy for readers to click on.
- When promoting a post, don’t just copy paste the link, add a short description and make it a bit of a teaser, so your reader want to know more.
- To make a picture more pin-worthy, use image editing tools like Canva or PicMonkey to add text, borders, effects and more.
- Your picture should clearly identify what the post is about, for example an image on this post should read – ’15 Ways to promote your Blog on Facebook and Pinterest’.
- Where possible, create an infographic rather than typing out long paragraphs. An infographic gives a lot of information at one glance and is much more likely to be pinned and repined.
- In the pin description, enter keywords relevant to the blog post, it increases its visibility during online searches.
- Have a ‘Pin it’ button integrated into all your blog images, so it becomes easier for readers to pin.
- Make sure all your images have your blog’s logo or watermark, so that they are branded while on Pinterest. As they get pinned and repined, imagine the exposure your blog is getting!
What are your sure shot ways of promoting your posts? Share your thoughts with us!