With all this talk about how important it is to create a social media editorial calendar, I’m sure you’re all just raring to get started on your own, if you haven’t already! If you’re starting out, it can be a bit confusing, deciding how to begin. When you’re a beginner, you probably don’t have a huge budget for social media, which means trying out free social media calendar options makes sense. If this seems overwhelming too, don’t worry! We’ve got a basic, easy-to-use free social media calendar template to get you started on your social media marketing. All you need to do is download and get going!
A Free Social Media Calendar Template to Get Started
We completely understand the constraints of starting a business, which is why this social media calendar template is absolutely free! Go ahead and download the template here.
This template covers the most popular social media platforms – Facebook, Twitter, Google Plus, Pinterest, Instagram and LinkedIn. Each sheet is a monthly calendar and you can duplicate the sheets for subsequent months. Each week is separated by a hard line and the headings and dates are frozen to make it easier to identify your posts as you scroll through the sheet.
You can choose to hide the social media that you don’t want to focus on what you want to work on.
How to use your Free Social Media Calendar Template
1. Download the free social media calendar template. You need to plan for the next month well in advance.
2. Check out upcoming special days and seasons and decide on appropriate themes or hashtags. Alternatively, you can have a recurring daily/weekly theme, like Motivational Mondays or Sunday Fundays.
3. Fill in the dates corresponding to the dates.
4. The posting times are the popular times for each social media, but feel free to change these. You can also add or delete columns for each platform. If you’re only planning to start with Facebook and Twitter, you can either leave the rest blank or remove them altogether. View your insights to known what are the right times for you to post. You can watch the video to know more about when is the right time to post on your page.
5. Have a general idea of what to post. For example, maybe you want a quote to go out every day on Twitter or a video every Wednesday on Facebook.
6. Start filling in the calendar based on the general idea you created in step 5 and the themes/hashtags you decided upon in step 2.
7. Schedule your posts in the appropriate platforms.
8. As the month progresses, keep checking your stats. You can play around with the posting times if you notice your audience is engaging more at certain times during the day.
9. At the end of the month, go through the insights of each platform in detail. Note down the numbers at the bottom of the month on the sheet, shown in blue for each social media platform. We’ve listed the number of followers, viral posts and total reach, but you can add more insights if you like. This will help you analyze if your current plan is working or if you need to change your strategy for any platform.
As we mentioned earlier, this is a starter template, and as your business grows, you might find that you need more. You can then move on to the more sophisticated apps out there. But you can still have an amazing social media plan till then, and this free social media calendar template should help you on your way!