So you’ve got prepared your social media calendar and have kicked your content marketing into gear. You are getting a few likes and shares, but not as much as you’d like. What could be the problem? Isn’t your content good enough? Or don’t people like you? Well, we can assure you it’s certainly not the latter! Your content is quite likely to be good too, but what you’re lacking here is strategy. Your content needs to reach the right people at the right time in the right place for it to have maximum effect. And the best way to do it is by checking your analytics. Here are 5 ways to strategize your social media calendar with analytics information.
5 Ways to Strategize your Social Media Calendar with Analytics
1. Change the Post Timings
Finding out when your users are online is probably the easiest insight information you can get from any social media platform. You can see when most of them are online and when most of them aren’t and you can tailor the timings of your posts accordingly. You can also see when the maximum engagement happens, and put your best content then. You’ll find that different platforms have different peak times, so plan accordingly.
2. Increase Popular Posts
Your social media analytics show you which posts are getting the most likes, comments and shares. Now, this information is gold! You can find out exactly what content is clicking with your audience and what is falling flat. Maybe the fun questions are getting good engagement, but the quotes aren’t. Maybe the DIY videos are doing better than the cat videos. There are many reasons why someone would share something, and finding this out will work magic.
3. Tailor Content to the Target Demographic
A closer look at your analytics will show you not just when your audience is live, it’ll also show you where they’re from, how old they are and whether they’re male or female. This is a huge help in tailoring the content you post every day. Knowing exactly who you’re talking to helps you identify their pain points better and offer content customized to tackle just that.
4. Share More Click-able Links
You probably have many link shares in your social media calendar, which is a good idea. But going through your in-depth analytics will show you which links get the most clicks and shares. This information can prevent you from spamming your users’ timelines with things that aren’t relevant, useful or interesting to them. It’ll also give you ideas for future content like blog post, products etc.
5. Check your Referral Sites
Many social media platforms’ analytics show you the referral sites, i.e. from where users were led to your page or site. This is a lovely way to build your reach organically, so be sure to return the favor! Post content from sites in your ‘neighborhood niche’ – sites or pages that are in your specific niche. Along with building good relationships, it also helps to grow your reach.
Studying your social media analytics helps you fine tune your content and strategize your social media calendar accordingly. Be sure you customize it for each social media platform separately, so that your content gets the maximum reach possible on every single platform!