It feels great when your blog post goes viral doesn’t it? You’ve done your research and put in the work and the results are showing! But as with all great things, viral blog posts also lose their shine over time, as newer content makes their way to the front. But this doesn’t have to be the end of it – that blog post can still bring in a lot of traffic, through other ways. Let’s look at some simple ways to repurpose a viral blog post and make it work harder for you!
10 Easy Ways to Repurpose a Viral Blog Post
1.Republish on other sites
Thought that hitting publish on your blog was the last thing you had to do? Not really! You can republish your viral blog posts on other sites like Medium and Reddit so that it reaches many more people who are probably outside your usual audience.
2. Share an excerpt on Facebook and Google+
Sharing an excerpt from your blog post on Facebook with a relevant image is an excellent way to make your social media post go viral and drive traffic to the original post. Google’s search engines are kinder towards descriptive entries on Google+, so your blog post will show up in other people’s searches.
3. Post a quote on Twitter
Got a thought provoking quote or a really witty line in your blog post? Pick it out and put it on Twitter and watch it spread its wings and fly!
4. Answer a question on Quora
Quora is a great way to get some attention from new readers, especially since your blog post will directly address their pain points. You can either put your entire post or an excerpt, depending upon the question and if the entire blog post is relevant to the answer.
5. Make a presentation on Slideshare
Slideshare is a place many people search for solutions, especially students and professionals. If your blog post is the kind that can easily be rearranged into slides, then hurry and put it up on Slideshare!
6. Create an Infographic for Pinterest
Infographics do exceedingly well, and they are pretty easy to make. Gather the salient points of your blog post and put them together in a helpful infographic that clearly states the purpose of your post. Include it in your blog post and pin the image, so your post gets some more traffic while your image gets more repins.
7. Make a video for YouTube
If your blog post is a DIY and you find that readers are loving it and they have questions about certain parts of the how-to, make a video! Yes, this isn’t as easy as the other tips, but the extra effort is completely worth it! Having your video go viral on YouTube could open up all kinds of new opportunities and establish your brand’s presence.
8. Create a Podcast
Podcasts are getting increasingly popular, so you should jump on the podcast wagon too! You can just read aloud your post or add in some more new information to keep it current and interesting.
9. Gather relevant posts into an eBook
Got other well performing blog posts in the same category as your viral post? Gather them all into a well structured eBook. You can either offer a sample as a free opt-in, or make a full fledged book and put it up for sale. Either way, it’ll only bring in more readers!
10. Use reactions into another Blog post
If you have a blog post that has had a good amount of comments and reader discussion, you might want to mine that and use it in another blog post. Clear doubts, answer questions and quell fears in the new post and add some more information to truly increase its value.
By trying to repurpose a viral blog post, you are now making your content do double time! The upside to this is that you don’t just get more out of one piece of content; you also get to expand your reach on other platforms. So wherever your audience are hanging out, they’re sure to find you and your great content there!