You’ve worked hard, ignored naysayers and went all the way to finally do it – finish your eBook! Now you’re all set to start selling copies, but this is the part that stumps most people – what are the ways to promote your eBook without nagging or spamming others?
After all that hard work, it can be tempting to ask everyone and sundry to check out your eBook, but as you can imagine, that’s hardly going to be successful. Instead, here we have some smart and effective ways to promote your eBook without getting on anyone’s nerves!
10 Ways to Promote your eBook
1. Create a Video Teaser
It isn’t just the latest Avengers movie that should have a teaser, your eBook can have one too! Make a catchy video highlighting some portions of the book that you think will entice potential customers. Videos are a big deal on all social media channels so this is a must try way to promote your eBook.
2. Change your Cover Photo
Your Facebook cover photo is a piece of valuable social media ‘real estate’ so to speak, and it’s the perfect place to post information about your latest launch without spamming your followers’ timelines. It’s there for every visitor to your page, yet it makes its presence felt in a subtle manner.
3. Talk to Influencers
Now’s the time to call in those favors! If you know influencers in your niche, then ask them if they can share a tweet or post about your eBook. Even a small step like this can help, especially if they have a committed and engaged audience.
4. Make use of Networks
You’re likely to be part of several networking groups on social media and most of them have specific days or events to encourage promotion. Make the most of these opportunities to push your eBook and get many more eyeballs than by limiting its promotion to your page alone.
5. Get out some Reviews
You know your content is good, so let it speak for itself! Send out your eBook to a couple of bloggers or influencers to review. Since this is not a physical copy, you need to ensure the review copy is secure, but once that is taken care of, you just need to sit and wait for the good words to pour in!
6. Create a Buzz
When promoting your eBook on your own platforms, it is important to be smart about it. Start by creating a buzz, and occasionally posting little visual teasers. Pin these posts or tweets, so that they’re always at the head of your feed.
7. Put it on your Blog
Yes, you can do a full blog post, but there are other ways to promote your eBook on your blog. Put it on your sidebar, mentioning discounts if any. You should also feature it in a prominent position on your landing page, so that even new visitors to the blog are introduced to the new launch.
8. Create a Sampler
Many writers have used this technique, especially if they already own successful blogs. Create a sample version of your eBook, with some interesting parts, without giving away too much. Offer this as a free download or as an opt-in and let it whet your readers’ appetites.
9. Use Ads
Facebook has many useful options for running ads and for boosting posts. These are great opportunities to promote your eBook, provided you select your target in an intelligent manner. Done well, your ads can garner a lot of attention for your eBook.
10. Post Quotes
Even if you don’t have a huge advertising budget, you can still use Facebook and other social media platforms to promote your eBook subtly. Pick and choose some salient quotes from your book and create interesting visuals or creatives to feature them.
As Andy Crestodina, cofounder of an award-winning web design company says, “It’s not the best content that wins. It’s the best promoted content that wins.” So let these ways to promote your eBook help you go out there and get your hard work presented to the world!