In our last post we talked about different ways to boost your Facebook engagement. Facebook engagement is a topic that is one of the most debated topics in social media. Do we actually need to invest time in this media that is changing so often? In this concluding part of the post, we will share more ways to maximize Facebook engagement.
5 Ways to maximize Facebook engagement
Keep it short.
Did you know that short posts work better in comparison to the long winded ones? Keep your posts at 80 characters or less. Just the sight of a ‘See more..’ button can make people ignore the post and move on; nobody has that kind of time anymore!
Ask a question.
A question is likely to get more responses. Questions are found to get much more response than a standard post, since it involves fans. People are much more likely to comment when asked a question, especially if it is about something that is a very hot topic currently. Stick to questions that require simple answers like ‘Yes’ or ‘No’, rather than open ended ones that might get ignored.
My other FB page works awesomely when I use quotes. Quotes are found to get 26% more likes and 19% more shares, especially when they are accompanied by a picture. The more relatable the quote, the more it is shared. Also, a positive quote improves a person’s mood and they are more likely to ‘like’ the post.
44% of users are likely to engage with a post if it contains a picture, and that is a pretty big number! Of course, the quality of the picture matters a lot, with professional pictures getting much more engagement than amateur ones. Keep in mind Facebook’s rules for images, they are quite comprehensive and consider many as unacceptable – extremely graphic images, overtly sexual ones or other offensive content.
Your fans are your fans for a reason; they want to hear more from you. You are the brand here, the voice behind those posts and trying to imitate someone else or changing your style to appear more ‘hip’ can backfire. Fans can usually make out your authentic voice from your fake one and unsurprisingly, they prefer the former. There’s just one of you out there!
This is just the start of showing you ways to maximize Facebook engagement. Ensure that you also have the basic things in place – these include a complete FB page, regular posts, replying to your fans to name a few. It’s also a good idea to keep abreast of Facebook’s changing policies, so that you can customize your FB action plan accordingly. With the right techniques and a little care while posting, you can increase your page’s engagement significantly within a short time.
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