As bloggers, the media kit is one of the opportunities we use to sell our brand to a brand. It is a myth that a media kit is all about stats. There is more to a media kit than just stats that would interest a potential client. In our last post, we talked about all that you need in a media kit for your blog. But in case you’re still having doubts about yours, here are a few general tips that you can keep in mind when you are creating your media kit.
Tips for a Media Kit
1. Keep it to one page.
It might seem like a challenge, including all that information in just one page, but that increases its chances of getting noticed. If you have a lot of media and press mentions to include, then extend it to two pages – if you’re that popular, it shouldn’t matter!
2. Use color.
You probably have some theme colors on your blog that reflect in the logo and layout. A media kit that matches this theme will look more professional and in sync.
3. Use images.
A very wordy media kit is a bore to read and an instant put off for many. So apart from the blog logo, your photo and your analytics snapshot, try and include logos of brands you’ve worked with, so there is a good break between lines of text.
4. Update stats.
Your stats keep changing and you don’t want to give potential sponsors outdated info. Update your stats and followers section every 3 months, at the very least.
5. Make it print friendly.
Ensure your media kit prints out properly and in one page if that’s how it’s designed. You don’t want someone to print it out and then squint their eyes to understand it!
6. Keep a link on the blog.
How are people going to get hold of your beautifully designed media kit? On your ‘advertise’ or ‘work with me’ page on your blog, you can either include a link to your media kit to download, or you can mention that you’ll be glad to mail to anyone who’s interested. Include your email so that people can get in touch with you.
7. Don’t spam.
Your media kit is precious, so don’t just send it out to every brand that you see! It isn’t something that you would use to spam mailboxes! Consider your recipients, especially if you’re pitching a big brand.
This might seem like a long list, but it’s not something you need to do everyday. If it’s too hard, you can also hire someone to design one for you. Once your media kit is ready, all you have to do is update the stats at regular intervals, along with any more press mentions or brand logos. The more thought you put into your media kit, the more professional and detailed it will be. It’s a one time effort that’ll reap big rewards!