Social media is here to stay and so is being connected virtually. Social media is your way of getting recognized and networking. The first social media tool I discovered was Facebook and when blogging became my business, I started learning and exploring various social media avenues. And needless to say, like an eager beaver, I had accounts in every media I could think of. And I thought that was all I needed to be a pro in social media.
That was 4 years ago and it stayed like that. Dormant. I never thought I could actually use it to promote my blog. And when I did, things changed and it made a difference to my blog, the readership increased, the reach was higher and the recognition was there as well.
These are the basics that any social media platform needs and what you need to keep in mind to get things moving and being a pro in social media. Make a note of these to get your social media rocking!
Ensure that all your social media profiles are updated at least once in 2 months. You would not want a potential client viewing an obsolete profile. Follow this simple exercise – Get an ego boost and search for your business name/fan page name and your name in Google. Check at least the initial 3 pages that show the results for the information.
Which of your social media profiles are featured in the search? Check the links to ensure that all the information is up to date. Keep in mind that updated profiles are a mark that you are serious about your biz.
Connect. Connect. Connect.
It would be a good idea to regularly check your email contacts and connect with them on your social media networks. Add new connections, ask for testimonials and update your social medias. Testimonials will add credibility to your website.
Keep a look out for the people who follow you in Twitter, Pinterest and other social media. If the profiles interest you, follow them. Search for topics that interest you and add people who work in those fields. Adding new connections will also help you reach out to more people.
The first thing about a successful business is to ensure cross promotion. Add links to other social media profiles. On your business page, link the users to every social media profile you may have. In your Facebook, business page, add links of your Pinterest, Twitter and other social medias.
Promoting yourself is one of the best marketing tools you can have! Don’t forget to add your social media profiles to your e-mail signature.
These three ways are the most basic, but most effective ways to keep your social media rolling and recognized.
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