In our last post we talked about how to improve social media images. Images we have mentioned earlier create a better recall factor and when you have a consistent colour scheme and branding with your images, it creates a pattern that makes it easy for people to identify your social media images.
Why is it important to have good social media images?
Pictures don’t just convey more, they also last longer in the viewer’s memory. Studies show that of information conveyed through bright and colorful pictures, people remember up to 65%, even after three days of viewing it. Moreover in today’s busy world, people are more likely to glance at an image than take the time out to read a paragraph of text. It also gives businesses more scope to share images of their products and connect better with their audience.
Posting good social media images isn’t that hard. Here are some simple more ways to improve your social media images to help you boost your reach and engagement.
Focus on the Subject
What is the main idea you’re trying to project through your image? If your picture explains the subject succinctly enough, maybe you need very little text. Or maybe it’s the text you want to make prominent, with a subtle background. Whatever your subject is, try to lead the viewer’s eye to it right away, and avoid distracting text or vectors.
Let there be White Space
Have you heard of the fashion tip to look in the mirror one last time and then take something off? The same principle applies to your images, so that they don’t end up too cluttered. As with everything else, less is more, so make sure there’s plenty of white space so the viewer’s eye doesn’t get tired. Else they’ll look away before even getting to the focal point of the image.
Use the Right Image Sizes
We talk of ‘social media images’ as a generic term and while the rules above apply everywhere, it’s important to remember that there still exist differences across social media platforms. Certain kinds of images do well in certain platforms; for instance, vertical pins get much better reach in Pinterest. Find out the ideal image sizes for your main social media site and resize your images accordingly. The image sizes change once in a while, so be sure that you are updated with the new sizes that are relevant for the social media that you use.
With these ways to improve social media images, you’ll not just be telling a story of a thousand words through your images, but you’ll be telling it well! And as your images get shared and liked, you can feel content that you’re getting your point across, effectively!
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