In our previous posts, we’ve talked about how Facebook Live is ruling the social media world. We’ve also shared with you different statistics that show how video gets so many more views than other forms of content, which increases when your video is live. Facebook Live has been huge even before 2017 began, and with a few steps in the right direction, the impact of your Facebook Live Video will grow even more through the year!
Making a good Facebook Live video requires a fair bit of work – getting a good location and lighting in place, preparing good quality material down to the actual filming. When you’re putting so much effort into your video, you also need to make sure that you get the maximum mileage from your video – while live and afterwards!
How to Increase the Impact of your Facebook Live Video
1. Have Clear Goals
If you want to increase the impact of your Facebook Live video, you need to make sure that it’s reaching the right people. Be very clear about what you’re going to talk about, so that it hits exactly in the right spot. Know your audience inside out so you are confident that what you’re presenting is sure to resonate with them. Ask yourself why you’re doing this video – some extra likes, more customers or something else? Trust us; having crystal clear intentions is sure to reflect in your video and half your work is done right there!
2. Offer a Teaser
You want your video to be a blockbuster, so you need to do what the makers of all blockbusters do – get some promos out! Don’t just appear out of nowhere with a video – get the word out well before hand. Let your followers on all social media channels know that you have something interesting coming out. Make it easy for them to share it too; after all, the more the merrier!
3. Update your Video Description
Once your video is done, there’s still a lot of work to do! Go back to your video and edit the description to include some more fun or interesting information along with a call to action. Direct them to your blog post or contest that is related to this video, so all they need to do is click on the link you share. This is also the place to direct them to a Part 1, if any, or a similar video that you’ve done before.
4. Add Relevant Tags
Adding tags to your Facebook Live video improves its discover-ability. As with everything else, they help users find you when searching for certain keywords, so make sure the tags you add to the video are relevant to the content. As of now, the tags aren’t visible to the public, so you don’t have to worry about cluttering up the description. Don’t forget to tag associated people too!
5. Boost your Video
Yes, you can boost not just your posts, but your Facebook Live video as well! The steps are pretty simple, and you can go through them on your ad-manager page. A huge benefit of this is that you can even customize the audience who the boosted post will target. This way, you can boost this video among the people who have engaged more with it, and then let them share it far and wide!
6. Re-purpose your Video
Your video did great, but you can’t just rest on your laurels yet! Let your video do double or triple duty by uploading it to video-sharing channels like YouTube, or in your blog. Take screenshots and use them across all your social media profiles. You an also cut and edit to get bite sized tips that you can keep scattering across your social media calendar. You’ll be surprised at how much you can do with just one well-made video!
As you can see, there’s a lot you can do to increase the impact of your Facebook Live video and making sure that it reaches a great many more people that you originally thought possible. Start implementing these tips and watch the numbers grow!