Are you someone who is struggling hard to get the organic reach on your page? No matter what you do, your Facebook Page seems a ghost town. And you think that the only way to reach out to the audience is to boost your posts. Well, no. Organic reach is very much alive! You only need to know how to use it well.
In a not-so-recent podcast that I was featured on, I spoke exactly on these pain points – fatal mistakes that are killing your Facebook page. In conversation with the fabulous Swapna Thomas, we shared loads of information on how to get the organic reach on your Facebook page.
Sharing a snippet from her page:
Did you know?
- Facebook currently has 1.94 billion monthly active users
- 4.75 billion pieces of content shared daily (as of May 2013)
- A staggering 71% of Internet users consume content on Facebook
- 16 Million local business pages have been created (as of May 2013)
- 42% of marketers report that Facebook is critical or important to their business
Despite all of this amazing reach and potential, marketers are finding it tougher than ever to gain organic reach, genuine engagement and actual results from their Facebook pages.
Today it’s simply not enough to just slap on a Facebook page and expect to see the sales rolling in. Yes, there are best practices, tips and hot trends that you should know and do on your page. But there are also some must avoid fatal mistakes that are killing your Facebook page because these can actually hamper the growth of your page and even kill its reach completely.
Our guest today is going to help us avoid committing any of these fatal mistakes and increase our reach, engagement and sales through Facebook pages, all organically!
5 Fatal mistakes that are killing your Facebook page
In this podcast Swapna & I have talked about:
- Why do we still need Facebook pages in the age of paid reach?
- The 5 fatal mistakes that are killing your Facebook page.
- How to fix these mistakes and get organic reach and engagement.
Top takeaways on fatal mistakes that are killing your Facebook page
- Use the call to action button to lead your audience to a valuable free offer.
- Use links to your website like blog posts, podcasts, videos etc on your page
- Monitor your competitors by adding them to “pages to watch” list
- Monitor your insights and keep a tab on when are they online
- Plan your content calendar for your Facebook page
Organic reach is here to stay. It all depends on how you use your Facebook pages to reach your audience. Whether it is posting at the right time or tapping the requirements of what your audience wants, you need to get to the pulse of what your audience really wants to get your message across and make your page a success.