Still confused about what will work for you? The Facebook Pages vs Facebook Groups debate that you can’t seem to get an answer to? Whether you want a page or a group depends completely on your business requirements. So once you are clear about what your business is about to do, you’ll get some clarity with these questions and answers we’ve listed about Facebook Pages vs Facebook Groups.
In our last post we talked about a few questions with regard to Facebook Pages Vs Facebook groups. In this concluding post, we’ll look at more options that will help you make that informed choice on what you need for your biz – a Facebook Group or a Facebook Page.
Facebook Pages vs Facebook Groups – Choosing the One that’s Right for You
We’ve listed some more questions that you may want to consider when you are choosing between a group or a page.
6. Do you want to include fancy apps? If you’ve got a lot of fancy extras planned for your audience, you might be better off with a Facebook page that gives you the facility to include apps. Facebook groups are limiting in this regard, and you can’t add any fun stuff – bummer!
7. How often do you post? The Facebook pages are designed to appear in your fans’ timelines only as often as you post. Frequent posting is crucial to keep the page alive on everyone’s newsfeed, or else it’ll just disappear. On the other hand, groups are self-sustaining and member interaction will keep things going even if you don’t post that regularly.
8. Do you have time/someone to take care of admin? Facebook groups don’t require frequent posting as much as pages do, but they do require more maintenance. Since simply liking is not enough to join, you or an assistant needs to spend time vetting and accepting members, monitoring proceedings and making sure everyone sticks to the rules. If you don’t have time for this, a page may be more suitable for your.
9. How interested are you in analytics? Facebook pages give you a wealth of information regarding page insights. You get details on how well your posts are doing as well as valuable data on your audience habits. If stats are a big deal for you, Facebook pages are a better fit since you’ll get no information of this kind from a Facebook group.
10. How important is branding to you? A Facebook page offers you more scope for branding, with a customizable design, vanity URLs and the like. On the other hand, you’ll appear as yourself and not your brand, when you are within a Facebook group. Besides, Facebook pages are more likely to show up on Google searches, when compared to Facebook groups.
We hope that this second round of mini Q&A session will help to clear things up! Now that you know the pros and cons of Facebook pages vs Facebook groups, which one will you be opting for? Leave a comment and let us know!