With the growing influence of social media, nearly every brand or company has a presence on Facebook, no matter how small. Few other tools are as effective in reaching out to a larger customer base or spreading more brand awareness. In this scenario, companies often find themselves having to choose between setting up Facebook pages vs Facebook groups. Since both pages and groups have their own set of pros and cons, picking one is not a simple task!
Since you’re going to be putting in some effort to set up your social media presence, it’s worth your while to make an informed decision. To make things easier for you, we’ve split this informative post in two posts. In these two posts we’ve got a list of questions to ask yourself, that’ll help you get a solution that’s tailor-made to your needs. So get a pen and paper and let’s begin!
Facebook Pages vs Facebook Groups – Choosing the One that’s Right for You
1. Do you want to generate conversation between members or just make announcements? This is probably the most important question that will help you choose between a Facebook page and group. On a page, you can post whatever you like and interact with your fans, but they can’t communicate as well with each other. If user interaction is essential for your business, then a group is definitely what you should go for.
2. How quickly do you want to grow your audience? Okay, the default answer is probably ‘as fast as possible’. However, a Facebook page makes it easier for others to like – you can also add custom widgets on your blog. A group requires invitation and acceptance, and not all users will want to go to that extra trouble. Facebook groups show far more involvement, so it’s more a question of whether you want higher numbers.
3. Do you cater to specific target audiences? With a Facebook page, you have the option to customize your posts so that they reach audiences of a certain geography, age group, gender etc. Facebook groups don’t offer that option, so if you have a large audience and would like to be more specific with your posts, pages are the way to go.
4. Do you want your audience to be aware of every single post? Facebook pages work in such a way that you can’t be sure that every fan sees each and every thing you post. However, Facebook groups offer better reach, with notifications to every member. This is great if you frequently organize events or run contests/offers etc.
5. How much privacy do you need? Facebook pages are 100% public, and anyone and everyone can see your posts. Facebook groups offer varying levels of privacy, so you can be sure you only reach your intended audience and not anyone else. So if you’re a feminine product subscription service and you’d rather that your posts stay within the reach of those who’ll actually find them useful, opt for a Facebook group.
We hope that this short Q & A session will help to clear things up! Our next post will answer 5 more questions on what’s good for you – Facebook Page Vs Group. Now that you know some of the pros and cons of Facebook pages vs Facebook groups, which one will you be opting for?
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