Creating a Social Media Editorial Calendar is probably the very first step that will allow you to take your blog and social media to the next level. You’ve got a lot of great ideas for posts and you know all about keywords, SEO and reaching out on social media. But when it actually comes down to the nitty gritty, many bloggers find that they feel lost about the what, when and where of social media posts. Trying to think up new posts at the time of posting can be a huge source of stress, and can often result in content that doesn’t do well. On the other hand, creating a social media editorial calendar can be an incredible source of relief, and well timed posts can bring in a lot of views.
However, to make the most of your editorial calendar, you need to ensure that you’re planning it right. Here are 5 things you should remember when creating your social media editorial calendar, so that every post on each platform gets the maximum mileage it can.
5 Things to Remember when Creating a Social Media Editorial Calendar
1. Plan Well in Advance
Didn’t someone say that failing to plan was planning to fail? When it comes to creating a social media editorial calendar, this also includes planning way in advance. It’s ideal to have the whole year’s plan done at the outset, or at least map out the themes for each month/season. Creating some rough place holders within the themes can be of great help when you’re actually scheduling the posts.
2. Use one Calendar for all Platforms
If you maintain separate calendars for Facebook, Pinterest and Twitter, you’re setting yourself up for a lot of stress later! Putting everything in one place has several benefits. For starters, you can have a better idea of when to post the same content on different platforms and how to customize it accordingly. It’s easier for your team to make or stay updated with the schedule. And if you decide to change an upcoming theme, you can do it all in one place.
3. Check your Analytics
Before you create your calendar for the year, take a good look at your social media analytics – for each platform. What time you seem to have the maximum engagement, and from which part of the world. All this information is very useful in helping you plan your posts for the coming months, so you can make sure you have the right strategy for each individual social media platform.
4. Review Frequently
Just as you check your analytics at the start, you need to review your schedule periodically. You can do it monthly or quarterly, however you like. Take a look at the length of your viral posts, and the headlines that seem to get more clicks. Check what kind of posts do well – is it images or videos? Have a look at what your audience is saying too, as it’ll give you a good idea of their pain points. As social media algorithms change and new trends come in, you’ll have to make adjustments in your plan so that you’re always ahead of the pack.
5. Remember Old is Gold
Be sure to include old posts when creating your social media editorial calendar. And it needn’t be only on Throwback Thursday, it can be anytime it’s relevant to your theme. If you like, you can give it a quick makeover and republish before sharing, so that the new appearance can get it some more eyeballs.
While it’s great to plan everything down to the hashtags, it’s good to be spontaneous once in a while. You might just be struck with some incredibly amazing idea one day and it’s perfectly fine to rework some of your upcoming posts. Creating a social media editorial calendar isn’t drudgery, it should be fun! Once your plan is set, all you need to do is to schedule your posts – and then sit back and relax as they do the rest of the work!