You’ve got your blog all set up, finalized the layout and even started posting. Yes, the initial thrill is almost exciting. When I started blogging three years ago, I had one finger on the mouse perpetually to refresh the stats. Yes, every view would give me a sense of achievement.
When the initial thrill started to wane and the hits were not there, I began to wonder if people actually read my posts. I knew that I was putting in a lot of effort, but the question was, “Was it worth the effort?”
Yes, it did affect me that I wasn’t getting the traffic I would have liked to! As a blogger, whether you use wordpress or blogger, you will have a tracking system associated with the blog that gives you the information on how many page views you’ve been getting since the time you started your blog.
However, the blogs will give you a very basic information, if you are looking for detailed information that includes – unique visitors or unique page views for a particular time frame, it is advisable to install and activate Google Analytics.
There are simple ways to ensure that you get enough traffic to your blog. In this two part post, we will look at the different ways of ensuring how to boost your blog traffic. This is the first post in the series.
How to boost your blog traffic
1. Post frequently
If you can, make a schedule for your blog. Use an editorial calendar to make a list of your posts and the scheduled date. Once you decide on a posting schedule, stick to it. A minimum of one post a week is what you need to target at, of course if you can plug in more, it would be awesome. Your readers would also have an idea on when to expect a post from you when you post consistently. Consistent posting is very essential to stay in touch with your readers and to get noticed by Google search engines.
We suggest this because – This is one of the top mantras to boost your blog traffic because frequent writing will also keep you energized and your mind fresh for new ideas.
2. Talk to the target
Did you start your blog with a target audience in mind? My other blog reaches out to a niche audience, so I know what I want to post and what readers may be looking for. When you write for a niche audience, your content is more likely to get noticed quickly and it will also lead to people following your blog.
We suggest this because -This way, you hit the top of the list when someone searches for a solution to a particular problem, and before you know it, you may just turn in to an unofficial expert on the topic.
3. Make your content SEO friendly
You have great ideas and you write well, but this isn’t enough to make the mark in blog-land. Use SEO friendly headlines like ’10 Ways to Braid your Hair’ or ‘How to Cook a Meal in 20 Minutes’ that are sure fire ways to get noticed by Google. For images, name them correctly and include an Alt description to get noticed on Google image searches.
We suggest this because – When you use SEO keywords and use them a couple of times through the post, it helps refine a search.
4. Make the most of visuals
A picture can speak a thousand words! Using images in your blog can help break the monotony of the text in the blog. Include relevant images in the post and add the SEO title in the ALT text so that there is consistency in your post. Images and infographics work well on platforms like Pinterest, which are great for driving traffic. Use tools like PicMonkey, Phoytoshop or Canva to edit your images and make them pin-worthy. A word of caution though – use pics from reliable and legal sources.
We suggest this because – Everyone’s busy these days and a long, wordy blog post will just get ignored. Use pictures!
5. Mention other bloggers
Did you like a post of a fellow blogger? Don’t shy away from mention the post that you liked on social media. You could also have a monthly post where you mention all the posts that you liked! The good part is that they are likely to share the post on their social media as well which will direct traffic to your blog.
We suggest this because – If you mention a popular blogger, called a social influencer, it’ll pay off in more ways than one!
Working in isolation as a blogger is never a good idea. If you are investing time on your blog and want to make it an income, it is a good idea to get your blog recognized. These are sure shot ways to get known in the blogosphere!
Watch for our next post on more ways how to boost your blog traffic.
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