By now, we know that Facebook Live is not just another social media trend – it’s much more than that! The fact that it is live video gives it lots of potential in content marketing. There are kinds of content that simply work much better on video, especially when it’s live. And considering that live video gets more mileage than other kinds of content on social media, this is something that all serious content marketers are getting into. Here’s a look at the top 7 types of content that works on Facebook Live video.
7 Types of Content that Works on Facebook Live
1. Product Launch
We can’t think of a better platform than Facebook Live to launch that new product of yours! Whether it’s a product, book or even a service, launching it live on video has an impact that no number of edited images will have. You can also use Facebook Live to create a quick product teaser a little ahead, followed by a more detailed launch. Since you can boost your video, you can get lots of eyeballs than with a plain Facebook ad.
2. Product Review
Just like a product launch, a product review is also a great idea for content that works on Facebook Live. Nothing beats actually seeing how a product can be used. It also gives viewers a proper look at the product’s true colors, outside of heavily edited promotional images. Besides, it’s live video, so you can’t hide anything, making your review all the more authentic!
3. DIY Tutorial
Ah, these are probably among the most popular videos on Facebook right now! Facebook Live gives you a lot of time – up to 90 minutes – for a single video, which is usually sufficient for a DIY tutorial. Recipes, crafts or even quick hacks are all great ideas that are excellent for Facebook Live.
4. Event Broadcast
You probably have viewers across the world, and it’s not possible for all of them to attend a certain event somewhere. But Facebook Live helps them do it – through you! Live broadcasting from events are becoming very popular on Facebook Live, and adds a certain sense of thrill to see it all happening ‘right now’. And if you’re able to catch a celebrity on camera, you’ve got a winner video!!
Speaking of celebrities, interviews work so much better on video than in a long drawn out blog post, don’t you think! Not only does it capture the content of the interview, it also brings out the personalities of the people involved, and the connection between them. All of this makes the interview a much more interesting experience for the viewer, who can also chime in with their thoughts.
6. Q & A Session
Why restrict interviews to a celebrity or another business owner, when you have your fans and followers out there? If you get too many comments or emails a day, it can be hard to reply to each one personally. A Q & A session on Facebook Live is the perfect way to address common questions in such emails. You can also use this opportunity as a live Q & A session where you answer questions from fans while live.
7. Behind the Scenes
Everyone loves a little sneak peek at what goes on behind the scenes at your business! Take a tour of your office space or factory, do quick intros of your team or even a funny video of your cat who’s always chasing your (computer) mouse! Keep these videos short and sweet – you still want to maintain some mystery!
You have to admit, these ideas seem to be made for live video! So if you’re wondering what to post for your next video, take a pick from these – you’ll not be sorry!