When you start a blog, it’s usually to put out content about something you love talking and writing about. So obviously, you want people to read it!! But after painstakingly putting up original and quality content, it gets a bit disheartening to see that it’s not getting as many page views as you’d like.
What are page views?
Page views are basically the ‘hits’ your blog posts get, which is the number of times someone visits your site. It could be the same person coming back, or it could be visits from different people. Hence, the number of page views is a good indication of the amount of traffic your blog is getting. It’ll also help give you an idea about what kind of content is working better than the others. Most sponsors or business owners require this bit of information when they’re planning to do business with you as well.
Now that you know how important it is to increase your page views, let’s get down to how you can go about it. Trust us, it’s easier than you think!
7 Easy Tips to Increase Page Views on your Blog
1. Focus on Pillar Content
‘Pillar Content’ is your blog’s premium content. This kind of blog post is generally long form, with 1000 words or more, and provide real value to the reader. They are pieces that are extremely popular and shared across various channels, and will bring many first timers to the blog. Building a good stock of pillar content will guarantee repeated visits to your blog over time.
2. Pay Attention to Keywords and SEO
There are many bloggers who write some really great content, and leave it at that. The truth is that including keywords in crucial spots like the introduction, conclusion and the meta description increase the visibility of your content with respect to search engines like Google. Most people don’t look at results beyond the first page, so that’s where you need your content to be to garner the most attention, something that good SEO can do.
3. Use Interlinks and ‘Related Posts’
Interlinking is when you insert links to your older content within the blog post you are currently writing. Relevant interlinks are a great way to get the reader hooked and increase page views. A ‘Related Posts’ or ‘Similar Posts’ section is just as good, and you can use ready made widgets for this purpose.
4. Put the Spotlight on Popular Posts
Hey, sometimes you need to shine the spotlight on yourself! Creating a section for popular posts on your sidebar or other prime location will draw attention to your pillar content and get yourself lots of page views. A section for recent posts on currently relevant topics also work.
5. Spread the Word on Social Media
There’s hardly anyone who doesn’t spend time on social media at least once a day, so make the most of it! But be sure to join the right groups where you know you’ll find your target audience and meet many new readers. Remember to reciprocate; after all sharing is caring!
6. Do more Guest Posts
There is a reason many bloggers (even popular ones) do guest posts on other blogs and invite guest bloggers on their own turf. It’s an excellent way to bring in some variety to the regular content as well as expand your reader base to those of the other blogger’s. Both of you benefit, so it’s a win-win!
7. Focus on building an Email List
Building an email list isn’t just some kind of formality that every blogger has to undergo for the sake of numbers! Well thought out emails to your subscribers that focus on solutions they’re looking for are almost certain to bring more readers to your blog and get your content shared across social media.
Increasing page views isn’t rocket science, it’s very doable! A piece of advice – don’t try all the tips all at once, but rather do it progressively so you don’t get overwhelmed. Going step by step will also be more effective and you can just sit back and watch the numbers grow!
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