Till recent times, when people talk of Pinterest, it’s usually related to the cool DIYs or fun memes, not to mention Pinterest fails! However, Pinterest has also turned out to be a valuable marketing tool, as many businesses are now realizing. They have now discovered that the immense visual power of Pinterest plays a huge role in determining trends and helping customers look for potential buys. It’s only natural that everyone would want some easy tips to improve Pinterest marketing!
The life of a Pinterest pin is far more than the average tweet or FB post. Still think that the concept of Pinterest as a marketing tool is too far fetched? Well, let’s just take a peek into some facts about this phenomenon, courtesy Shopify Inc.
- 93% of Pinterest users use it to plan their purchases
- 96% of users gather product information from Pinterest
- An average user spends 50$ more on an order directed through Pinterest than by any other platform
- Approximately 2 million people save product pins on Pinterest every day
- Each pin translates into approximately 78 cents in sales
Apart from these, recent trends also indicate that Pinterest users are shifting towards the mobile app, and that there has been a significant increase in the number of male users – almost doubling within a year. The average pin is repinned 11 times on Pinterest, which means that even a limited number of followers can have a good impact.
So what does all this information tell us? That it’s time to get serious about marketing your products or services on Pinterest! Here are 7 simple tips to improve Pinterest marketing and to convert those numbers in your favor.
7 Easy Tips to Improve Pinterest Marketing
1. Set up a Separate Business Account
Many of us have our personal Pinterest accounts which we use to pin whatever catches our fancy. However, for true business potential, it is important to set up a separate account for your company. This gives you access to many special tools and analytics information that is very valuable in growing your brand.
2. Pin the Right Kind of Images
If you know anything about Pinterest, you know that images are everything in this universe! It is very important to pin the right kind of images – make sure they’re bright and clear, preferably with lots of white space. Vertical images have the most impact, either in a 2:3 ratio or 1:3.5 ratio. A size of 735 x 1102 is the accepted standard, although tutorial-kinds of pins can run longer.
3. Create Boards Specific to your Brand
Don’t have boards that have absolutely nothing to do with your brand. If your business is all about decor and interiors, a Pinterest board about motorcycles may seem a little out of place. Know your target audience and create boards that resonate with the core idea of your business. It also helps to shift your boards around based on the season.
4. Opt for Rich Pins
Rich pins make a big difference when it comes to pinning for business. Rich pins contain more information than a regular pin, including price tags and a description. Such pins go a long way in influencing customer purchases. Even if it’s just a recipe pin, having information within the pin leads to more repins and likes.
5. Increase Engagement
Make it easier for your blog readers or visitors to your site to pin by making a Pinterest widget accessible on your site and in your newsletters. When pinning, be sure to pin to popular boards or group boards for more visibility. It also helps you to grow your community and keep abreast of what’s going on in your particular industry.
6. Pin Frequently and Regularly
Having the right boards and groups isn’t going to help if you don’t pin to them! When it comes to Pinterest marketing, pinning frequently and during the right times makes a difference. The best way to do this is by using scheduling tools like Viralwoot, Buffer or Tailwind. They generally choose optimal times to pin, so all you have to do is schedule in advance and let it do its job!
7. Connect to other Social Media Channels
If you have a good following on Twitter or Facebook, make the most of it! It’s easy to connect these accounts to your Pinterest business account so that when you pin, you can spread the word across platforms. It will also expose your Pinterest followers to your Twitter and Facebook accounts. As you can imagine, this will dramatically increase your reach!
Now you know the power of Pinterest, you’re all set to grow your business! Try out these tips one at a time and watch as Pinterest expands your customer base!