It’s a well-known fact that Mark Zuckerberg, founder of Facebook, has a standard wardrobe of grey tees and blue jeans. Now if only he applied the same principle to Facebook’s algorithms! Unlike the color of his t-shirts, Facebook’s settings change frequently, making it hard, especially for businesses, to catch up. The minute we work our way around the latest algorithm, the newsfeed changes and we got to start again!
But as a business page that relies a lot on Facebook for potential customers, you can’t help but stay abreast of these changes. Even if you’ve created the perfect Facebook page, you need to keep reinventing and making it over. The best way to guarantee that you have continued engagement with your fans is to ensure that your posts are relevant, interesting and/or informative. To simplify things, here is a list of 6 posts that work well for Facebook pages like yours.
6 Posts that Work for Facebook Pages
1. Images
A picture is worth a thousand words, and maybe some money too, when it’s on Facebook! Images have long been a sure fire way to grab attention and this is something that still works. The most popular image posts seem to be quotes and humor, with potential to get lots of shares along with likes.
Quotes are very common, so be sure to share a quote that reflects the core values of your business or is relevant to the current times. Humor requires more care, and one that is in tune with your products is bound to click with your audience. Seasonal humor also works.
2. Behind the scenes
Your audience loves to know how things work at the back-end and little sneak peeks into your life are sure to satisfy their curiosity! Pictures of a work-in-progress, or your workspace or a quick video of the team having fun are all great ideas for Facebook posts. If you’re working on a new launch, pictures that keep the audience guessing also work well.
3. Fan Content
Ask for fans to post images of them with your product – most fans are likely to oblige, and it generates a lot of interest. Besides, when these images get shared, it’s better than any advertisement for your product! If you get a lovely testimonial from a customer, turn it into an attractive image and post (with permission from the customer, of course).
4. Offers and Contests
Who doesn’t love a good deal! Offers on your products or services are likely to be shared, and you can increase the urgency by making them time-sensitive. Contests are also good fun – especially if there are some real goodies to be won! These are likely to get a lot of shares and can widen your reach significantly.
5. Questions
Questions asked on Facebook can be of different kinds. They can be fun (“If you were a dish, what would you be?”), basic (“Ebooks or physical books?”) or asking for information (“Need a new food processor; any suggestions?”) You can also include fill in the blanks kind of questions (“Right now, I am feeling .”) Be sure to keep the questions short and make them such that the answers are shorter – just a couple of words or a yes or no.
6. Video posts
Going by current Facebook trends, the best way to engage your audience on your Facebook page is by videos. Whether they’ve been shot in advance or are on Facebook Live, videos are being given a higher rank by Facebook algorithms, increasing the likelihood that they’ll get viewed. You can present pretty much everything in a video – behind the scenes, tutorial, launch announcement, event reporting – anything!
When changing your Facebook page posting strategy, be sure to include posts that work for Facebook pages specifically. Try to mix them up and check audience engagement to settle on a schedule that works best for your business. With good reader engagement, you can outsmart even Facebook’s ever-changing algorithms!
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