Read any relationship article on the web and you’re bound to find some advice related to ‘spicing things up’. The logic behind it is that the longer you’re in a committed relationship, the higher your chances are to fall into a rut, with the familiar and routine taking over. But adding some variety spice isn’t just for marriage or romantic bonds – it’s also for the important relationship that you share with your social media followers! If you’ve worked hard on building a connection with your fans, you need to ensure they stay committed by spicing things up a little. So here are 5 fun ways to add variety to your social media strategy that’ll have them hooked forever!
5 Ways to Add Variety to your Social Media Strategy
We know that a picture is worth a thousand words, but what about a picture that moves? Let’s admit it; few of us can resist clicking on a cute Google Doodle animation! With visual content pretty much ruling the internet, animations have become the newest in-thing. A very basic gif, for instance, can get you many more views than a flat picture. Animations work well to express humor or to describe something that would be too verbose otherwise. With lots of animation software available these days, you can animate just about anything!
2. Make Videos
While animation is all the rage, it doesn’t mean that regular videos are on their way out – no way! Apparently, Facebook streams 4 billion videos every. single. day. and about one third of the time a person spends online is on videos. With numbers like that, you know why a well-made video could spice up your act in a jiffy! If you’re already doing videos, change things up by going live. You can also try behind-the-scenes or even animated videos to add more variety to your feed.
3. Run a Contest or Poll
Now, this is a sure fire way to garner immediate interest – a contest! Especially, if there is a chance to win something good. Partnering with another brand makes it even better, and both of you win in the process. Even if there aren’t any prizes, an interesting poll livens things up, and they seem to work particularly well on Twitter. Using a custom hashtag can also make things more exciting – just look at how popular the Mannequin Challenge got!
4. Use Data the Right Way
If you’re used to posting DIY videos or picturesque images, how would it look if you suddenly posted a graph or a chart? Well, your followers are sure to be intrigued! Analyzing data based on a currently ‘hot’ topic and presenting the findings in a simple, easy to understand format is sure to get the right kind of attention. To make things better, use your own data – you probably got some from the poll in the step above! Infographics also do exceptionally well, and there are many tools that can help create them.
5. Use User Generated Content
User Generated Content (or UGC) is something that’ll never lose its charm. Not only is it great to add variety to your social media strategy, it’s also a good way to reuse content when you’re out of ideas. Your users and their responses are a wealth of information, and you can use this valuable data to make any kind of visual content – images, animations, videos, charts, infographics – or a mix of any of these!
Don’t make the mistake of waiting for your engagement to fall before implementing these methods – act preventively! With these ways to add variety to your social media strategy, you can make your social media a mix of the most interesting kinds of content. Make sure you pencil these in your social media editorial calendar at regular intervals, but not too often – it’s called spice for a reason!