This Earth Day, you probably came across a lot of material on going green, particularly about cutting down on the use of plastic and recycling. You’ve also already got a system for recycling plastic, old clothes, electronics and the rest, but why limit it to that? Yes, there’s another kind of recycling you can do with your marketing – repurposing your content! Confused? Let’s look at some of the reasons you should repurpose content.
5 Reasons You Should Repurpose Content
1. Reach new people.
As you’ve grown in your business, your social media reach and number of subscribers have also increased. By repurposing old content, you can get it across a completely fresh audience for whom it’ll be brand new. As they share it across their channels, you’ll suddenly get views from people who’re completely unfamiliar with your content. This gives you a good chance to build your followers and eventually, your customer base.
2. Give old failures a chance to succeed.
We all have content on which we worked very hard, but didn’t do as well as we expected. But rather than letting them sit there and collect dust, you can give them another chance to succeed by repurposing. Just because it failed then doesn’t mean that it cannot succeed now! Repurposing helps your hard work get its due value, even if a little later.
3. Increase reach on new platforms.
Repurposing often involves changing the format of your existing content, for example turning a blog post into a podcast. By doing this, you increase your brand’s visibility on social media platforms other than your usual ones. As you build your reach, you can turn this new follower base into a mine of potential customers.
4. Save time.
Time is money, so when you save time on creating new content from scratch, you are also saving yourself some serious dough! That is not to say that repurposing does not take any time at all – turning a blog post into a video will definitely take time. However, since you already have original content ready, you only need to worry about the logistics.
5. Improve your SEO footprint.
We’re forever trying out ways to improve our SEO in an effort to impress Google. Repurposing is certainly a step in the right direction. Having a video, podcast and ebook on a certain topic is far better than having just one solitary blog post. It also establishes you as an expert and improves your search rankings significantly.
Repurposing is a single word that includes a whole array of actions that can be taken with existing content. Now that you’re convinced of the reasons you should repurpose content, it’s time to look at the different ways you can repurpose different kinds of content. So stay tuned and keep watching this space!