As we proceed into 2017, we’ve got enough reasons to believe that Facebook Live is much more than just a passing fad – it’s here to stay! Every brand worth its salt is making use of Facebook Live video and boosting their reach in the process. If you’ve been reading our latest posts on Facebook Live, you’ve probably taken steps do do the same too. But sometimes, it can appear that in spite of your best efforts, you’re just not getting the output you desire. We know how frustrating that can be, which is why we’ve asked around and found out the top 5 reasons Why No One’s Watching your Facebook Live Video. Take a look and see which one of these is standing in the way of you and biz success!
5 Reasons Why No One’s Watching your Facebook Live Video
1. Being Irregular
You’re probably tired of hearing this, but you need to be regular with posting. However way you plan it, your posts on your blog and social media channels need to have some amount of regularity to them so that your audience has a fair idea of what to expect.
2. Not Establishing a Solid Base
We know that Facebook videos enjoy a prominent position on people’s timelines when they are actually live, so that’s when you need to catch the most viewers. But if you’re still in the process of establishing your audience base, we’d suggest getting that done first. A good quality video requires a good bit of effort and you want to make sure that you get the most of your hard work by getting it out to as many people as you can.
3. Poor Internet
One of the biggest reasons why no one’s watching your Facebook Live video is because it’s just not watchable! A solid, uninterrupted internet connection is absolutely essential. If your video keeps freezing mid-sentence or looks like you’re in a slow motion movie, it won’t do. People these days have a very short attention span, so if they don’t think your video is worth their time, they’ll simply stop watching.
4. Inadequate Content
You can have the best daylight, a strong connection and everything else, but if your content isn’t good enough, nothing is of any use!! Content is king, and this is the ultimate truth – everything else is fluff. Make sure your agenda is clear at the onset, and that it’s riveting enough to keep your audience hooked. Stick to the point and don’t wander of too much. The more your video focuses on the audience pain points, the more your reach you’ll have!
5. Skimping on Promoting
You can’t just post a video and suddenly expect everyone to drop everything and come watch it! You need to let them know about what’s coming in advance, so they can stay tuned. Let out little teasers before the actual broadcast and whet their curiosity. Before you know it, you’ll have a good audience that’s live to watch you!
Have you identified the reason why no one’s watching your Facebook Live video? We know how much work you’re putting into each video, and you deserve the benefit of it too! So start fixing these little bottle necks and make sure you’re seen by the world!
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