Launched in 2010, Instagram has grown to be one of the biggest social media platforms existing today. With over 400 million active users in 2016, Instagram is an ideal place to market your business. Instagram is also the network with the most engagement after Facebook, making it THE place to be if you want to grow your online biz! So if you’d like to make the most of this popular social media platform, we’ve got some easy tips to increase Instagram followers in a short while. Here are some more reasons you should look to grow your Instagram following in 2017:
- It is expected that 70.7% brands will be on Instagram
- 90% of the top 100 brands of the world have Instagram accounts
- 70% of the most used hashtags are related to brands
- 50% of Instagram users follow brand handles
- Brand engagement on Instagram is 10 times that of Facebook
Pretty sure that you’re convinced to increase your Instagram followers now! Let’s look at some easy ways to achieve this.
5 Quick and Easy Tips to Increase Instagram Followers
1. Be Authentic
Instagram is a huge wide world out there, so if you need to stand out and be remembered among your audience, your feed needs to reflect your brand. Stick to posting completely original content, something that’s in tune with the core values of your brand. Behind the scenes pictures or candid photos work great at adding that personal flavor and translate into more followers.
2. Use Popular Hashtags
Hashtags, if used correctly, can be a very powerful tool to garner attention and expand your reach. Some of the most popular hashtags of 2016 were #love, #instagood, #tbt and #cute. There are special apps that help you locate the current popular hashtags and you can use the relevant ones with your posts.
3. Run a Contest
Who doesn’t love a contest, especially when there’s a goodie bag to be won? A contest not just keeps your current followers hooked, it also beings in new ones. You can ask participants to follow you, or like or comment on a certain post. Sharing details of the contest on other social media platforms also brings in more people who’d otherwise be unaware.
4. Get the Timing Right
To have an active follower base, it is important to post frequently, but just as important to do it at the right times. Apparently a photo has a life of about four hours once it enters the feed, so you need to make sure it’s timed during peak hours so that it doesn’t get lost. Wednesday evenings seem to be the best time for user engagement, and many people also tend to check their feeds just before bed.
5. Use the Right Filters
A plain picture of a basket of fruit can be boring, but adding filters can add a new dimension to it, taking it to another level altogether. The same is true of various Instagram apps that help you add all kinds of effects to your photos to give them your typical signature and help them stand out from the rest.
Taking good pictures isn’t enough anymore – you need to know how to market them well too! With Instagram playing a huge role in social media marketing, these tips to increase your Instagram followers can help you can grow your reach and your business in 2017.