As a small business or blog owner, you’ve probably spent a lot of time and effort into growing your reach, promoting your brand and increasing your followers on social media. Over time, your hard work pays off and you have a sizeable number of followers. But what next? While it’s great to have a good audience for everything you say, how do you convert followers to paying customers for your biz? After all, likes and shares alone don’t pay bills!
The fact is that not all your fans or followers will turn into customers overnight, but with time and effort, a good percentage of them will. And not just become customers, but stay loyal to your brand as well! Here are 5 simple tips to help you convert those many followers into paying customers.
5 Tips to Convert Followers into Customers
1. Offer Discount Coupons
One of the easiest and quickest ways to convert followers into customers is by offering them some special discount coupons for your products or services. Treat your social media followers as your brand’s inner circle and let them know of special offers and giveaways that you’re putting out. Most people cannot resist a good discount!
2. Customer Testimonials
A good way to help hesitant customers over the fence and make a purchase is by posting customer testimonials on all your channels. Hearing a direct review from a customer increases reliability in your brand manifold, and makes it highly likely that other fans and followers follow suit.
3. Put out Relevant Content
Not every post you put up has to be about your latest product or service, it can also be some helpful, general information that is relevant to your audience. For instance a business that makes customized baskets can offer information on organizing closets or kitchen drawers. Useful, original content that addresses your followers’ pain points while offering solutions from your biz is a great way to boost your sales.
4. Target your Posts
With the new features in social media, it has become easier to target your posts to a specific audience based on location, age, gender etc. Understanding particular needs and tailoring your marketing accordingly is a wonderful way to ensure your biz hits the bulls eye of your audience. This way, you can be sure to promote specific products among followers who are most likely to need them and eventually become customers.
5. Follow the Followers
Many times, brands find that simply monitoring the interactions of their audience gives them a lot of information about their buying habits. For instance, the hashtags used by many followers will direct you towards their pain points so you can fix it appropriately. Setting aside a question-answer session will also help you find out their needs as well as give them an opportunity to learn more about your brand.
As mentioned earlier, being able to convert followers into customers may seem a little hard initially, but eventually even these efforts will pay off and you’ll soon have a customer list that’s as enviable as the number of your followers!