With people having less and less time in their lives, having to read through lengthy articles or blog posts is something they might skip. However, when you can spend just 5 minutes or so getting the same content, you know what people are going to choose! This is just one of the reasons Facebook Live has become so big and is getting bigger as we move forward in 2017.
The numbers support this theory too. Facebook revealed last year that nearly ‘500 million people watch 100 million hours of video‘ every single day. And Facebook Live has taken this number higher. Apparently, people spend three times longer on a live video than one that has been recorded. Facebook has also reworked its algorithm so that live videos appear higher in a person’s news feed while live.
This goes on to show what a gold mine Facebook Live is, when it comes to businesses and marketers! However, haste makes waste, and rushing into Facebook Live without proper understanding can make you lose this valuable opportunity to grow your biz. So stay safe by keeping away from these common Facebook Live mistakes that people make, but you won’t!
5 Common Facebook Live Mistakes People Make
1. Being Random
Now, on an average day, Facebook sees approximately 8 billion views only on videos. Considering how many videos people are generating every day, you need to put in the effort to make yourself stand out. And you can’t do that by being random. If you’re unprepared about the content you want to share, it’ll reflect poorly on your brand. The rush of being on live video is real, but don’t let that take away from your main aim. Always stay on point, and make sure you don’t have embarrassing gaps in between. Make sure you have something prepared to fill in such gaps which are likely to arise especially if you’re shooting outdoors or at an event.
2. Thinking only of Yourself
One of the cool (or in my opinion the coolest) features of Facebook Live is that just as your audience is watching you live, you can be with them too! Many people, especially Facebook Live newbies, make the mistake of making the video only about themselves. As your video is filming, you can see how many people are watching, who they are and what they’re saying about your video. This is an incredible opportunity to engage with your audience and has the potential to build some lively conversations too!
3. Coming On Suddenly
Got an awesome idea for a live video? Don’t just head out there and start shooting!! Like we mentioned, Facebook Live videos appear higher on the news feed while live rather than later, so you need to make sure there are enough people watching and interacting at the time of shooting. If you were to perform on stage, you’d send out flyers with the date and venue in advance, right? The same way, let your audience know that you’re coming live, so they can tune in to see you.
4. Using Shaky Internet
We’ve probably mentioned this before, but it’s very important and worth talking about again! Make sure you have a signal strong enough to support video before you set out to make it. Facebook Live is awesome, but it doesn’t give you the advantage of being able to edit, touch up or do the other things you can do with regular videos. So having an uninterrupted, reliable and fast internet connection is vital for a smooth experience – both for you and your audience. This is a busy generation, so your audience is unlikely to have the patience to put up with a video that keeps pausing, buffering or worse – getting cut off!
5. Not Following Up
Another common mistake people make is making a live video and forgetting all about it. Facebook Live offers up a wealth of information in terms of metrics. Your page insights show you important data like how many viewers were present at peak broadcast time, how many stuck around to complete the video or how many quit in 10 seconds. All this gives you important information about your audience and the kind of videos that are working. It is foolish to let all this go without using it to improve your next video. Besides, your video is automatically saved to your timeline once done, and you can share it all over the world from there. Don’t just let your hard work sit there and gather dust!
It can be tempting to run out and make a quick video, just to stay on trend. However, it’s wiser to take note of these common Facebook Live mistakes so you can steer clear of them. This is especially important if you’re starting out. Your first video will get the benefit of curiosity, but if you don’t deliver, people won’t bother tuning in the next time you’re on. You have a super marketing tool in your hands – use it right!
NOTE: Images in this post are from The Photo Forest. Subscribe to the website to receive brilliant stock photos every week!